REALTORS aren’t just agents. They’re professional members of the National Association of REALTORS and subscribe to its strict code of ethics. This is the REALTOR difference for home buyers:
- An expert guide. Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.
- Objective information and opinions. REALTORS can provide local information on utilities, zoning, schools, and more. They also have objective information about each property. REALTORs can use that data to help you determine if the property has what you need.
- Property marketing power. Property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by a REALTOR, you do not have to allow strangers into your home. Your REALTOR will generally prescreen and accompany qualified prospects through your property.
- Negotiation knowledge. There are many factors up for discussion in a deal. A REALTOR will look at every angle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.
- Up-to-date experience. Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and regulations change. REALTORS handle hundreds of transactions over the course of their career.
- Your rock during emotional moments. A home is so much more than four walls and a roof. And for most people, property represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.
- Ethical treatment. Every REALTOR must adhere to a strict code of ethics, which is based on professionalism and protection of the public. As a REALTOR’s client, you can expect honest and ethical treatment in all transaction-related matters.
What does a real estate agent do? An overview
Real estate agents are licensed professionals who typically work under the supervision
of a real estate broker. Whether you’re in the market to buy or sell a property, they are trained to guide
you through every phase of a sale, from scouting out properties to closing the deal.
Though some of the responsibilities of a real estate agent change based on if they’re working with a
buyer or a seller, the general duties of all real estate agents include administrative work,
research and marketing.
- Answer phone calls and emails
- Schedule appointments and showings
- Update property listings
- Draft and deliver documents
- Order supplies
- Perform real estate market analysis
- Stay current with real estate markets, trends and best practices
- Search open listings to find properties
- Create and distribute promotional material
- Manage their online and social media presence
- Network with potential clients and local businesses
- Run advertising campaigns
- Build a blog or website
What does a real estate agent do when selling
real estate properties?
A real estate agent who helps owners sell a property may also be referred to as a seller’s agent or listing
When a seller wants to put their property up for sale, they’ll generally contact a real estate agent to act
on their behalf. With the seller’s best interests in mind, the real estate agent will use their knowledge
of the market to accurately price the property, list it and market it to potential
In working with sellers, a real estate agent may perform the following key roles and duties:
- Prepare comparative market research analysis to establish a realistic asking price (beyond what
- an online estimator can do)
- Identify which assets are a property’s top selling points for that neighborhood, plus pinpoint the
- best places to invest money in improvements
- Stage the property to make it appealing to buyers
- Photograph the property, inside and out
- List the property on the local Multiple Listing Service (MLS)
- Advertise real estate properties to gain the attention of prospective buyers
- Supervise and/or schedule property showings and open house events
- Draft and prepare documents, such as offers, contracts and closing statements
- Communicate with appraisers, escrow companies, lenders and home inspectors
What does a real estate agent do when working
A real estate agent who helps clients buy a property is sometimes called a buyer’s agent or selling agent.
Buyers will often turn to real estate agents when they’re in the market to buy a property, such as a home
or a new office space. Because real estate agents typically know the ins and outs of the real-estate
market, they can use their expertise to match the buyer with a property best suited for their needs and
Here are some of the key roles and responsibilities of a real estate agent when working with buyers:
- Coordinate and oversee open houses
- Arrange meetings with prospective buyers
- Interview buyers to understand what they’re looking for in a new property
- Schedule property showings
- Coordinate appraisals and inspections
- Negotiate property repair requests and offers on behalf of the buyer
- Draft and review documents and contracts
- Guide buyer through the closing process
Benefits of hiring a real estate agent
Whether you’re looking to buy or sell your home there are several benefits to hiring a real estate agent:
- Real estate agents are qualified and licensed
- professionally licensed agent involves taking courses and passing a state exam.
- They have connections with others in the industry and community, such as title companies,
- appraisers, inspectors, landscapers and contractors. Because of this, real estate agents know
- who might be your best bet for your needs, and can get you in touch with the right contact.
- Real estate agents understand the market and current trends, including property prices and the
- community. This insight can help you make the right decisions without extensive research on
- your part.